Gamification and rewards are two powerful tools that retail managers can use to boost employee productivity. By combining these strategies, managers can create a fun and engaging work environment that motivates employees to work harder and achieve more.
The statistics prove this as well. In a survey by the Brandon Hall Group, it was discovered that organizations using gamification techniques in their training programs have a 21% higher engagement rate among employees.
Not just that. Aberdeen Group revealed in a report that companies using gamification techniques have 47% higher revenue per employee than those that do not.
Do you need any more reasons to start focusing on engaging employees and boosting their productivity through fun ways?
Today, we’ll explore some effective ways to use gamification and rewards to boost productivity in retail.
Set Clear Goals and Objectives
Before implementing any gamification or rewards strategy, it’s important to set clear goals and objectives for your employees. This will help ensure that everyone is working towards the same objectives and will provide a basis for measuring performance.
When setting goals, it’s important to make them challenging but achievable. If goals are too easy, employees may not feel motivated to work harder, but if they’re too difficult, employees may become discouraged and give up. It’s also important to set goals that are measurable so that progress can be tracked and rewarded accordingly.
Create a Game-like Environment
One effective way to use gamification to boost productivity is to create a game-like environment in the workplace. This can involve setting up leaderboards, creating badges and achievements, and using game mechanics such as points and levels.
For example, you could create a leaderboard that tracks sales performance for each employee. Employees who reach certain sales milestones could earn badges or achievements, which would be displayed on the leaderboard for everyone to see. You could also use a point system to reward employees for completing certain tasks or achieving specific goals.
And all of this doesn’t have to be a manual effort. If you have multiple stores across different locations, it would be ideal to introduce a bit of friendly competition and see which store performs the best. A retail store manager app that comes with gamification features can be of great help here. You can automate goal creation, track employee performances from your phone, and share feedback as well in real-time!
Offer a Variety of Rewards
When it comes to rewards, one size does not fit all. Different employees will have different preferences and motivations, so it’s important to offer a variety of rewards that can appeal to a wide range of people. For example, some employees may be motivated by monetary rewards, while others may prefer extra time off or public recognition.
One effective way to offer a variety of rewards is to create a rewards program that allows employees to choose from a menu of options. This way, employees can select the rewards that are most meaningful to them and that will motivate them the most.
Some potential rewards to consider include:
- Monetary bonuses or commissions
- Extra time off
- Gift cards or merchandise discounts
- Public recognition or awards
- Opportunities for career advancement or additional training
By offering a range of rewards, you can cater to different preferences and motivate a wider range of employees. NextBee’s Retail Store Manager App allows you to offer a choice of rewards. You can A/B test rewards to see the ones that work and those that don’t. Also, we charge 0% commission on rewards.
Make Rewards Visible and Public
It’s not enough to offer rewards. You must make rewards visible and public. When employees see their peers receiving rewards for their hard work, it can motivate them to work harder and achieve more. It also creates a sense of healthy competition and camaraderie in the workplace.
Some ways to make rewards visible and public include:
- Posting a leaderboard or scoreboard that shows who’s earned rewards
- Announcing rewards in staff meetings or company newsletters
- Displaying certificates or trophies in a prominent location
By making rewards visible and public, employees can see that their hard work is being recognized and valued, which can motivate them to work even harder.
With NextBee’s Retail Store Manager App, you can display employee achievements at the workplace with our broadcast feature or share achievements in forums and news feed, so every staff is notified.
By combining gamification and rewards, retail managers can create a fun and engaging work environment that motivates employees to work harder and achieve more. By setting clear goals, creating a game-like environment, offering a variety of rewards, and making rewards visible and public, retail store managers can create a culture of productivity and success in their retail organization.
NextBee’s Retail Store Manager App is designed to help store managers boost staff productivity by 5x. The app has all the features you need to create a game-like environment within the store and motivate staff members to achieve daily goals. You can easily create personalized goals for each member, based on their role and capabilities. Our platform even comes with a staff coaching module that allows your staff members to get proper training while you can track their progress. Everything is designed for the convenience of store managers.
Interested in watching a live demo of our Retail Store Manager app? Get in touch with us now!
